SEO & AI visibility audit

Sages-femmes: is your website understood by ChatGPT, Claude and Gemini?

Expectant parents today don't just search on Google — they ask ChatGPT, Claude, or Perplexity to recommend a trusted midwife nearby. If your website isn't structured in a way these tools can read and understand, your practice simply won't come up. CrawlReady scans your site and shows you exactly what's missing, in plain language — no tech background needed.

Scan your midwifery website for free in 60 seconds — and find out if AI assistants can actually recommend you.

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The 3 most common gaps

1

Your practice is invisible to AI assistants

When a parent-to-be asks an AI assistant 'Can you recommend a midwife near me who offers perineal rehabilitation?', the AI pulls answers from websites it can clearly read and understand. If your site lacks structured information about your services — prenatal follow-up, birth preparation classes, rebozo ritual — the AI simply skips over you and mentions another practice instead.

2

Your Google listing doesn't reflect what you actually offer

Many midwifery websites mention 'pregnancy follow-up' in a single line, but never clearly describe each service: the number of prenatal visits included, what perineal rehabilitation sessions look like, or whether you offer home visits. Search engines and AI tools reward pages that answer real questions in detail — and right now, yours may not be doing that.

3

Your website isn't built for the questions parents actually ask

Families searching for a midwife type very specific questions: 'How many prenatal appointments do I need?', 'Is perineal rehab reimbursed?', 'What is a rebozo ceremony?' If your site doesn't contain clear, factual answers to these questions, neither Google nor AI assistants have anything to cite — and your practice misses the appointment.

Why AI Assistants Are Now Part of How Parents Choose a Midwife

More and more expectant parents are turning to AI assistants like ChatGPT or Perplexity before they ever open Google — asking questions like "Which midwife near me offers perineal rehabilitation?" or "What should I look for in a birth preparation program?" These assistants read websites to build their answers and, crucially, they only cite practices whose sites they can clearly understand. If your website doesn't speak their language — through well-structured service descriptions, clear FAQs, and factual content — your practice won't appear in those recommendations, no matter how experienced you are. Being visible to AI assistants is now just as important as having a good Google presence.

ChatGPT

« Can you recommend a midwife near me who offers perineal rehabilitation and postnatal home visits? »

Claude

« What should I look for when choosing a midwife for my pregnancy follow-up and birth preparation classes? »

Perplexity

« Which midwives in my area provide rebozo ritual sessions and how do I know if it's right for me? »

Gemini

« What services does a midwife typically offer during pregnancy, and how do I find one accepting new patients? »

Questions Expectant Parents Are Already Asking AI Assistants About Midwives

How many prenatal appointments will I have with a midwife during my pregnancy?

In most cases, a midwife provides around seven prenatal follow-up visits over the course of a pregnancy, typically from the first trimester through to term. The exact number and schedule can vary depending on individual needs and local health guidelines. Your midwife will agree a personalised plan with you from the first appointment.

Is perineal rehabilitation covered by health insurance?

In many countries, a set number of perineal rehabilitation sessions performed by a midwife are reimbursed by public health insurance after vaginal or caesarean delivery. The number of covered sessions and reimbursement rates depend on your country and insurance plan. It is always best to check directly with your midwife and your insurance provider before starting sessions.

What is a rebozo ceremony and what does it involve?

The rebozo is a traditional Mexican wrapping ritual in which a large woven cloth is used by a midwife to gently rock and support the mother's body — particularly the pelvis and abdomen. It is used to promote relaxation, encourage optimal baby positioning, and provide physical and emotional comfort during pregnancy or labour. It is a complementary practice and does not replace standard medical care.

Can a midwife follow my entire pregnancy from start to finish?

Yes. A qualified midwife — a protected medical title — is trained to follow a low-risk pregnancy from the first trimester through to the postnatal period, including birth preparation, delivery support where applicable, and postnatal home visits. If any complication arises, your midwife will work in coordination with an obstetrician or refer you to the appropriate specialist.

What is the difference between birth preparation sessions with a midwife and a standard antenatal class?

Birth preparation sessions offered by a midwife are typically personalised — delivered one-to-one or in small groups — and combine practical techniques (breathing, positions, pain management) with information tailored to your birth plan. Standard antenatal classes are often group sessions with a more general curriculum. A midwife's preparation sessions draw on her clinical expertise and ongoing knowledge of your pregnancy.

Your specialties matter

Your future clients also search by specialty — your website and your Google profile must name them clearly.

Birth Preparation Rebozo Pelvic floor rehabilitation Pregnancy Monitoring

“Who offers ‘Birth Preparation’ near me?” — a question asked word for word to ChatGPT or Gemini.

Your next step

1

Create your website in 1 click

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2

We take care of everything

Your address is set up automatically, no commitment after 3 months — take back control at any time.

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3

Free scan

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What your website must contain to be cited by AI assistants

For ChatGPT, Claude or Gemini to recommend you when a client asks these questions, your website must clearly show these 7 signals:

  1. Your qualifications and experience
  2. Your city and service area
  3. Your services and offerings
  4. Your fees or quote process
  5. Your availability and booking
  6. How a service unfolds — steps and timelines
  7. Your client reviews — structured social proof

Check my website's 7 signals

How to check your website's clarity in 3 steps

1

Enter your website URL

Type in your website address — no sign-up required.

2

Get your report in 60 seconds

CrawlReady detects the missing signals and the precise fixes to make.

3

Apply the suggested fixes

Update your site directly in your tool (WordPress, Webflow, Shopify…).

Management & support

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Frequently asked questions

What exactly does the CrawlReady scan analyse for a midwifery website?

The scan reviews how well your website communicates your services — prenatal care, birth preparation, perineal rehabilitation, rebozo ritual, and more — to both Google's crawlers and AI assistants like ChatGPT or Perplexity. It checks whether your pages are structured clearly, whether key information is easy to find, and whether your content matches the real questions expectant parents are asking online.

Will this scan guarantee that my practice appears at the top of Google?

No. CrawlReady does not guarantee any Google ranking or position — no tool honestly can. What the scan does is identify specific, factual gaps on your website that may be limiting your visibility, and give you clear, actionable recommendations to address them. Improvements to your site may positively influence how search engines and AI tools interpret and reference your practice over time.

Is this audit relevant even if I already have a website and some patients find me online?

Absolutely. Even a well-established midwifery website can have blind spots — especially when it comes to AI assistants, which are a newer channel that most existing sites were never optimised for. The audit often uncovers gaps such as missing service descriptions, no FAQ content, or pages that AI tools cannot easily parse, all of which can quietly reduce how often your practice gets cited in AI-generated recommendations.